Saw the work of Joanne Reyes on Refinery29 and absolutely fell in love. I haven’t been this excited about a new brand in a long time, it feels like.
The label is named after Reyes’ grandfather. From Refinery29: “As an early 20th-century composer, Villarin’s artistic legacy and love of family has instructed his grand-daughter’s newest design endeavor. ‘He loved to travel and was inspired to create and share his work with others,’ Reyes fondly remarks. ‘I’ve inherited the same approach, and there’s definitely a reflection of him in the brand.'”